On Air Personalities


On Air Personalities

Siphiwo Magoda

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I host Umxholo kuMhlobo

Who are you?

My name is Siphiwo Magoda, I was born at Willowvale in the Transkei. I am one of three children born to my parents.

What show do you host?
Umxholo kuMhlobo

When and how did your career start?

I started off at Radio Transkei in 1982. I was employed as an Ops Assistant and later moved to the News Department where I soon made my name  in language proficiency. I went up the ladder, as a news reader, Sports Commentator, political talkshow host, News Editor until I  became the Deputy Head of News. This after several stages of training and development locally and overseas. The doyens of broadcasting Theo Mcinga and Oxley Maya played a pivotal role in my early development and enhanced love of broadcasting.  My radio debut was at Radio Transkei in Mthatha in the Eastern Cape.

What have you achieved thus far within your career? What are your career highlights?

I have done and seen almost all in Radio and Television broadcasting. My broadcast training at the British Broadcasting Corporation in London, Canadian Broadcasting Corporation in Toronto and New Foundland  and the Orange County NewsChannel in Santa Ana - California solidified my broadcasting prowess. I have received a Middle Manager of the Year Award while at Radio Transkei. I represented SABC at the Dalet Users Conference in Cologne - Germany in 1999. I represented the late SABC Group Chief Executive Zwelakhe Sisulu in opening one part of the Journalism Department at Rhodes University in Grahamstown. I was a manager of National Radio Training based at Radio Park in Auckland Park. I became a  Executive Producer of Current Affairs in Port Elizabeth. I later became an Assignment Editor for Radio in PPort Elizabeth. I moved to Sea Point in Cape Town to become a Television Assignment Editor for almost 10 years.

Besides radio, what do you do?

I am currently organizing, through recently established Co ops  in my birthplace, communities to re invigorate Agriculture and farming to ensure food security and promoting eco tourism. I was a rugby player of note and a Karate enthusiast.

Reach for the top because the bottom is already crowded.


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