Umhobo Wenene celebrates 62 years by giving away a car
29 July 2022
In celebration of Umhlobo Wenene’s 62nd birthday, the SABC radio station has collaborated with music band Jesus Collective of Collective Records to bring a car giveaway competition to its listeners. The birthday cume will see the winner of the competition receive a brand-new Renault Kwid my22 1.0 Zen AMT, which will be announced and handed over on 31 August 2022.
According to the radio station, listeners may enter for the competition through an SMS line by texting “UWFM62, their name and surname” to 45858 from 1 August 2022. Each week, two finalists will "battle it out" on-air by sharing a playlist of the songs they would play in the car should they win the car. Listeners will vote for the most appealing playlist from the two contenders and the chosen winner from each week gets carried over as finalist for the finale. On 31 August, one of the four finalists’ names will be drawn out randomly live on-air and that person will walk away with the new car. The winner will also get treated to an all-expenses paid trip to Gqeberha for the handover and join in the station festivities on 3 September 2022.
“UWFM62 Phumelela isithuthi kuMhlobo” is an exciting campaign for us as we celebrate a 62-year-old milestone and legacy in the radio space. Not only does one lucky listener walk away with a brand-new car courtesy of their lifelong “friend”, it is also our way of giving our listeners the power to influence the music we play on our station and a programming formula that's based on listener interest to mark the celebration.” unveiled Masixole Mdingane, programs manager at Umhlobo Wenene.
Cwy Mandindi who is the marketing manager at Umhlobo Wenene highlighted that being on-air for that long meant that the station had to pay homeage to its listeners and reward them for their loyalty. “Umhlobo Wenene is among the radio stations with the highest loyalty and audience following in South Africa and is rated among the top three most listened-to radio stations in the country. The partnership we have forged with Jesus Collective enabled us to reward that loyalty and is also different in that one of the tracks the band will be launching, Kuyenzeka, is the bedrock of the station’s birthday campaign”, added Mandindi.
"Jesus Collective is delighted to be partnering with Umhlobo Wenene on this campaign and wish them many more years of making their listener’s dreams come true. We are also excited to be launching our new album this month with standout track ‘Kuyenzeka’, which will be launched over the duration of the competition. We wanted to celebrate both milestones by giving someone else a reason to celebrate”, said Hilton Petersen, founder of Jesus Collective and president of the music label, Collective Records.
Phumelela isithuthi kuMhlobo launches on Monday, 1 August on Umhlobo Wenene. Individuals are encouraged to tune in to Umhlobo Wenene, head to the website www.umhlobowenenefm.co.za and social media platforms Umhlobo Wenene FM on Facebook (@mhlobowenenefm) , Twitter (@UWFM88_106FM) and Instagram (@umhlobowenenefm)to enter into the competition and for more information.
Ends
Issued on Behalf of the SABC Corporate
Media Enquiries: Ms. Ndileka Cola (Head of Communications & Stakeholder Relations)
ColaNK@sabc.co.za/073 376 8758
